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The number 1 music channel in the Philippines
Your Choice. Your Music.
Myx is a Filipino cable television network based in Quezon City. It is targeted to youth audiences with music videos as its primary content, a strategy reminiscent of the early days of MTV.
Myx was first aired on November 20, 2000 on ABS-CBN's sister television network, Studio 23. It was intended to be the replacement of MTV Philippines. It aired on Studio 23 during daytime, as a block-timer.
On February 14, 2002, ABS-CBN merged Myx on Channel 23 with then top-rating music cable channel, VID-OK. After the merger, Myx retained its name. However, it carried the format of VID-OK (which plays music videos with lyrics). At first, viewers of both predecessors were cold regarding the said change. However, Myx was able to gain significant audience compared to the channel's main competitors. Since then, Myx became the number one music channel in the Philippines.
On January 16, 2014, Myx stopped airing on Studio 23. This was after the closure of Studio 23 to give way to the new free-to-air sports channel, S+A.
In November 2015, the network celebrated its 15th year anniversary. The month-long celebration started with "Myx Mo! 2015" at the SM Mall of Asia Concert Grounds on October 31, 2015. The following day, November 1, 2015, Myx re-branded with new shows and a new look with a major graphics overhaul. Myx also invited past and present VJs for the grand "Myx Homecoming" which was aired as a 4-part special. Finally, the network concluded the celebration with the airing of the Myx 15 documentary on November 20, 2015, the launching day of Myx wayback in 2000.
In 2007, Myx TV (originally launched simply as Myx) was launched in United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States with music video as its primary content. It was later reformatted to become a general entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies. Myx TV is exclusively available in United States on over ten million households through a wide array of platforms such as cable, satellite, IPTV, online streaming, VOD and other over-the-top content platforms such as Roku, Samsung Smart TV, Samsung Blu-ray, Sony Bravia, Sony Blu-ray, and Opera Software.
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